Hong Kong is making a concerted effort to attract Filipino travelers this season through its Hong Kong Summer Viva campaign, combining blockbuster theme park events with lesser-known natural attractions and strategic visitor incentives. This multi-pronged approach showcases the city’s versatility as it works to regain momentum in Asia’s competitive tourism market.
The campaign’s centerpiece features major theme park offerings. Hong Kong Disneyland launches its 20th anniversary celebration on June 28 with a year-long program that includes a new castle stage show, expanded parade, and enhanced nighttime spectaculars.
The resort’s merchandise promotion, offering complimentary anniversary postcards with purchases over HK$100, creates organic marketing opportunities through visitor sharing.
Meanwhile, Ocean Park’s Summer Splash 2025 from July 5 to Aug. 24 celebrates panda cubs Jia Jia and De De’s first birthday while introducing new character installations, with value-added twin park tickets combining access to both Ocean Park and Water World.
While Hong Kong is known for its urban attractions, the campaign also highlights the city’s natural beauty through two unique experiences. Travelers can discover the UNESCO-listed Sai Kung volcanic rock region on a two-hour boat tour, available every Tuesday, Saturday, and Sunday from June to August, priced at HK$380 per person.
Alternatively, the WWF’s Coral Exploration Programme offers a chance to explore marine life via glass-bottom boat tours of Hoi Ha Wan’s coral communities from June to September for HK$360, including transportation from Sai Kung.
The tourism board is supporting these attractions with financial incentives running from today, June 23, including more than 100 dining and retail promotions. Visitors will find buy-one-get-one-free offers on local food and drinks, discounted hotel dining packages, combined Peak Tram and Sky Terrace 428 tickets, and budget-friendly HK$100 Victoria Harbour water taxi tours.
For more details, visit www.discoverhongkong.com
