SM Supermalls honored for customer loyalty at the 2025 PR Awards Asia-Pacific in Hong Kong.

 SM Supermalls has once again gained international recognition, earning a Bronze award in the Customer Loyalty category at the 2025 PR Awards Asia-Pacific for its nationwide “100 Days of Joy” campaign. 

This achievement highlights the brand’s continued commitment to creating meaningful and joyful experiences for its shoppers across the country.

Proudly representing SM Supermalls at the ceremony were (L-R) Vice President for Corporate Marketing Grace F. Magno and SM Supermalls Senior Assistant Vice President for Marketing Russel D. Alaba.