Gaming firm DigiPlus Interactive Corp. said Friday it appointed iGaming specialist Graham Tidey as the new country manager for its operations in Brazil, reinforcing the company’s commitment to the rapidly growing market.
Tidey will officially take on his role on March 1, 2025.
DigiPlus said Tidey, who has nearly two decades of experience in international trade, investment and the iGaming sector in Brazil, would help the company deliver world-class gaming experience to Brazil’s rapidly growing gaming market.
DigiPlus through subsidiary DigiPlus Brazil Interactive Ltda. secured a gaming license from the Brazilian Ministry of Finance’s Secretariat of Awards and Bets in January.
The gaming license allowed DigiPlus to conduct land-based and online sports betting, electronic games, live game studios and other fixed-odds betting activities in Brazil.
Before joining DigiPlus, Tidey was with MarketLaunch, a consultancy firm specializing in iGaming market entry and expansion, where he has advised major global brands such as DraftKings and Bally’s.
“Brazil represents one of the most significant opportunities in global iGaming, and we are investing in the right people to ensure our success,” said DigiPlus chairman Eusebio Tanco.
“Graham Tidey’s expertise in Latin America, proven leadership in regulatory navigation, and track record in driving strategic growth, make him the ideal choice to lead our expansion. His appointment reinforces our commitment to building a responsible and innovative presence in this market,” he said.
Tidey will focus on navigating Brazil’s regulatory framework, forging strategic partnerships, and building local expertise to ensure DigiPlus Brazil’s long-term success.
“I’m delighted to take on this role at such a pivotal moment for iGaming in Brazil,” said Tidey.
“Visiting the company’s headquarters in Manila gave me every confidence for success. DigiPlus is committed to responsible expansion, and I am looking forward to creating shareholder value by fostering innovation, expanding market reach and building a strong and sustainable business for DigiPlus in this region,” he said.
DigiPlus announced early this week the creation of DigiPlus Global Pte. Ltd., a new regional hub to be incorporated in Singapore.
DigiPlus Global will serve as a support function center focused on strategic partnerships, talent acquisition and international growth.
