TV host and fitness enthusiast Kuya Kim Atienza underscores the importance of staying active as men age, saying it is key to maintaining health and vitality. His philosophy now: “The older you get, the more you should exercise, but smarter.”
“Exercise is non-negotiable as we get older. There’s no secret to looking younger but to have an active lifestyle and do a lot of exercise,” Kuya Kim said during his contract renewal with premier health and wellness brand Santé. “Good nutrition and controlled eating. I also control my sugar.”
“As far as exercising is concerned, it’s old thinking to say that when you get old, you can slow down exercising. That’s not true. As we get old, the more we should exercise to slow down aging. And we have to be smart about exercising. In your late 50s, you should focus on strength and mobility training. We should also work on our core,” he went on, discussing the importance of preserving muscle and improving balance.
Kuya Kim, 57, has long championed an active lifestyle, sharing his fitness journey on social media and encouraging others to follow suit. His routine includes a mix of cycling, swimming, and weight training. He also emphasizes the importance of variety in keeping workouts engaging and effective.
“Ageing naturally comes with muscle loss and slower metabolism, but exercise can counter these effects,” he said. “It’s about adding life to your years.”
Kuya Kim’s advocacy aligns with expert recommendations for older adults to engage in regular physical activity to improve cardiovascular health, bone density, and overall well-being.
The television personality has been an integral part of the Santé family for over a decade. He’s been embodying the brand’s mission of helping people live better lives for 13 years now.
The foundation of their collaboration has been Kuya Kim’s commitment to the brand. His advocacy for an active and healthy lifestyle is consistent with Santé’s mission and basic beliefs. He has been instrumental in promoting Santé’s high-end health products over the years, encouraging many people and families to choose better lifestyles.
As part of this renewed partnership, Kuya Kim will also be one of the artists who will be at the forefront of Santé’s exciting new campaign, “Live For More.” Building on the success of the “Live More. Do More.” initiative, this new campaign takes the message to greater heights, inspiring individuals to embrace life’s endless possibilities and live each day with purpose and vitality.
As a brand, Santé is dedicated to providing world-class health and wellness products that empower individuals to live healthier, happier lives. With a strong commitment to quality and innovation, Santé remains a trusted name in the health and wellness industry.
