Dongfeng Motors is set to enhance its footprint in the Philippines with a strategic plan to open 12 new dealerships by the end of 2024. This ambitious expansion underscores Dongfeng’s commitment to providing affordable, cutting-edge vehicles to a wider audience across the archipelago.
Currently, the brand operates dealerships in key locations such as Ortigas, Alabang, Pampanga, Marcos Highway, and Bacoor. Recent openings in Davao and Marikina have marked significant progress, and on November 7, Dongfeng celebrated the addition of its Caloocan City dealership. Deputy CEO Brennan Lim emphasized the company’s philosophy: “At DFM Caloocan, we believe that buying a car is more than just a transaction; it’s about building relationships and helping our customers make one of the most important decisions of their lives.”
In November, new dealerships will open in Tarlac, further expanding Dongfeng’s reach. The brand is also deepening its partnership with Xentro Mall, with plans to establish six additional dealerships. These new locations aim to provide customers with firsthand experiences of Dongfeng’s innovative vehicles.
Dongfeng Brennan Lim expressed enthusiasm about the growing interest from dealer principals in investing in the Dongfeng brand. He noted, “This validates our optimism regarding Dongfeng and its expanding product offerings, which are both affordable and feature-rich. We believe these will resonate with our growing community of Dongfeng owners.”
Dongfeng is dedicated to meeting the evolving needs of Filipino motorists. Each new dealership will feature promotions and models that cater to a diverse range of buyers, from first-time car owners to seasoned automotive enthusiasts.
Managing Director Atty. Albert Arcilla also reaffirmed the brand’s commitment to the Filipino market, stating, “We are pleased to introduce new products that will become trusted companions for our customers.”
