This season’s Paris Fashion Week showcased the rising influence of Asian celebrities, with Heart Evangelista leading the charge and reinforcing her status as a fashion powerhouse.
The fashion icon emerged as the top celebrity from the Asia Pacific region at the Spring Summer 2025 Paris Fashion Week contributing $10.6 million in media impact value (MIV), according to a report by Launchmetrics.
The event, which took place from Oct. 10 to 17, was heavily influenced by celebrities from the APAC region, particularly from the Philippines, Thailand, and Korea.
Evangelista is a beloved figure among designers and fashion houses including Louis Vuitton, Loewe, and Dior, which shows prominently saw her presence.
For the MIV ranking, Evangelista was followed closely by Thai superstar Apo Nattawin, who garnered $10.2 million, and former Miss Universe Pia Wurtzbach, who secured $7 million.
The report highlighted that media outlets dominated the conversation at Paris Fashion Week, accounting for 58 percent of the total MIV.
Established institutions like Gala and Vogue led the way, but the voices of celebrities and influencers were also significant, making up 18 percent and 15 percent of the mix, respectively. Instagram remained the primary platform for sharing fashion content, although TikTok’s influence is steadily increasing.
Other notable figures in the Asia Pacific ranking included Thai actress Freen Sarocha, who made a splash during her Paris debut with a $5.9 million contribution in MIV, and South Korean actor Nam Joo-hyuk, with $5.7 million.
Dior once again dominated the brand rankings, generating $82.7 million in MIV. The show, led by designer Maria Grazia Chiuri, featured a unique blend of fashion and sports, with notable attendees including Anya Taylor Joy and APAC celebrity ambassadors.
