Lacoste’s Spring-Summer 2025 collection draws inspiration from the brand’s athletic heritage and a sense of freedom, rooted in founder René Lacoste’s off-court lifestyle. The collection, designed by Pelagia Kolotouros and her team, captures a relaxed, sporty elegance reminiscent of archival images of Lacoste enjoying time with friends at the beach in Southwestern France.
The collection blends formal and casual styles, with breezy, fluid silhouettes that evoke the carefree spirit of the 1920s. It highlights the Maison’s signature pieces, including modern versions of Lacoste’s iconic polo shirt, which appears as t-shirts, dresses, and tennis skirts, alongside reimagined romper bathing suits and lingerie-inspired details. The designs maintain the brand’s trademark athleticism while adding sensual touches and playful transparency.
A tribute to the tennis world is central to the collection, with a large net sculpture by British artist Susie MacMurray taking center stage at the Paris show, underscoring the sport’s influence. Men’s pieces incorporate soft-shouldered blazers paired with performance shorts, while women’s outfits feature pleats, cut-outs, and athletic V-necklines.
The color palette is anchored in neutral tones, from tan to espresso, accented by vibrant pops of yellow and green. These bright shades bring energy to Lacoste’s traditionally minimalist color scheme, offering a youthful, optimistic tone to the collection.
Kolotouros also revisits the Lacoste crocodile logo, playfully deconstructing it into jewelry elements, while textures like bouclé jacquard and lace add depth to the designs. The collection serves as a modern celebration of Lacoste’s legacy, blending its athletic roots with contemporary French style.
