Seven of 10 Filipinos are able to find ways to manage their family’s needs and many of them are hustling to do so.
This is based on the annual Shopperscope study of Kantar, where 2,000 households from across the Philippines were interviewed to share their point of view about their current financial disposition and personal economic outlook.
Data from Kantar, the world’s leading marketing data and analytics company, show that in 2024, 73 percent of Filipinos say they are managing their resources to make both ends meet but that may entail some extra work.
“Despite the challenges, Filipinos who are managing are looking for means to extend their resources. Our Shopperscope respondents who classify as managing reveal that they are adding an extra job on top of a regular one or are starting a business to augment their primary source of income. We’ve observed that this behavior has resulted to a ‘hustle culture’ among Filipinos, as they try to earn more but at the expense of time for chores, personal interests, and other activities,” said Laurice Obana, consumer and shopper insight director at the Worldpanel Division of Kantar Philippines.
