SM Prime Holdings Inc. (SMPHI), the country’s largest mall operator, and the Philippine Competition Commission (PCC) signed Tuesday a memorandum of cooperation (MOC) to boost bilateral efforts in supporting fair market competition nationwide.
As part of the MOC, SMPHI will launch a nationwide information campaign across its SM Supermalls to educate the public about the PCC’s mandate and the advantages of fair competition.
“SM Supermalls believes that fair market competition will lead to a vibrant and inclusive economy and advance consumer welfare. It likewise shares the PCC’s vision that fair market competition serves the interest of consumers by allowing them to exercise their right of choice over goods and services offered,” said SM Supermalls president Steven Tan.
The campaign will leverage the following SM digital platforms—cinema ads; LED poster boxes and cinema directories, digital mall directories; LFD screens; and in-mall LED screens
“Considering the early stages of the PCC and the Philippine Competition Act, and the extensive reach of SM Supermalls, we believe the nationwide information campaign will significantly aid us in advocating for fair business practices, ensuring a level playing field that benefits businesses and consumers,” said PCC chairperson Michael Aguinaldo.
With 86 malls spread across the Philippines, SM Supermalls welcomes and supports businesses of all sizes and types, offering a platform for a diverse range of products and services, irrespective of brand.
