The Philippine Travel Exchange (PHITEX) 2024, led by the Tourism Promotions Board (TPB), concluded its Travel Exchange (TRAVEX) sessions with P396.2 million in sales leads, up 14.4 percent from P346.32 million last year.
The event, themed “The Power of Collaboration in Tourism,” brought together 115 Philippine sellers and 86 foreign buyers.
TPB chief operating officer Maria Margarita Montemayor Nograles emphasized the importance of collective effort in revitalizing the tourism sector.
“Through the PHITEX Educational Program [PEP] Talk, we explored groundbreaking topics like the circular tourism economy, the power of AI to enhance customer experiences, and our commitment to being an LGBTQIA-friendly destination. TRAVEX also thrives on collaboration, bringing buyers and sellers together for mutual growth. Our mission is clear: advancing tourism through strong partnerships,” she said.
PHITEX also received international recognition as the Public Sector Initiative of the Year for the second consecutive year at the GovMedia Conference and Awards in Singapore.
Nograles said the event focused on pioneering sustainable tourism and highlighted the PHITEX Educational Program’s exploration of topics like the circular tourism economy and AI’s role in enhancing customer experiences.
