Anna Magkawas, entrepreneur and host of the television show Negosyo Goals, has found a unique way to blend her passion for business with her role now as a television personality. The show, which is currently in its fourth season, has become a vital resource for both established entrepreneurs and those just starting.
Talking to Manila Standard Entertainment, Magkawas, who also serves as CEO of Luxe Beauty and Wellness Group, discussed the lessons she’s learned from the show and how they have influenced her own business practices.
“Hosting Negosyo Goals has been an incredible experience,” she said. “I meet so many inspiring people and learn from their stories. It’s rewarding to share these insights with others, especially those who are hesitant to start their own businesses due to fear or lack of capital.”
The show focuses on sharing success stories from various entrepreneurs, providing viewers with the confidence to pursue their own ventures, Magkawas pointed out.
“Many business owners we feature have faced numerous failures, but they never gave up,” the TV show host noted. “They believed in the potential of their businesses and kept going until they found success.”
Magkawas candidly shared that her journey wasn’t without its struggles.
“Before my products became successful, not everything sold well in the market. I even experienced anxiety trying to figure out the right strategies,” she admitted. “But through the show, I’ve learned so much from others’ success stories, which I can apply to my own business.
The program has been instrumental in providing mentorship and a platform for Filipino entrepreneurs.
“We never thought Negosyo Goals would reach Season 4,” Magkawas said. “As long as we have the support of our sponsors, we will continue to air the program. We are grateful to those who have been with us from the beginning.”
Balancing her role as a business leader and television host has been challenging for Magkawas.
“It’s not easy to juggle both roles, but I’ve learned to manage my time effectively,” she explained. “Work-life balance is crucial, and I make sure to maintain my social life and take time for other activities to avoid burnout.”
Negosyo Goals, produced by Makers Mind Media Production under the leadership of CEO Ivy Ataya, is already gearing up for its fifth and sixth seasons. Ataya emphasized the team’s vision of securing better airtime and attracting sponsors.
“Our goal is to strengthen the show to the point where sponsors come to us,” she said.
This season, the show is featuring a diverse lineup of businesses, including Global Dominion Financing, Inc., Purple Hearts, The Mothers Toys and Collectibles, Kanna Beauty, and Illumina Beauty and Wellness Center. The show continues to empower Filipino entrepreneurs by offering valuable insights and expertise.
Negosyo Goals airs every Sunday at 6:30 a.m. on GTV.
