It was “Basketball Day” for JETOUR Auto Philippines Inc (JAPI) and Brand Ambassador Team Kramer as this dynamic duo conducted an afternoon basketball clinic for JETOUR customers, dealer partners, and members of the media recently at the Kerry Sports Arena at Shangri-La The Fort Manila in Bonifacio Global City, Taguig City.
The afternoon was marked by fun games pitting the JAPI team and PBA veteran Doug Kramer against teams composed of JETOUR customers and members of the media. In between games, Doug and his son Gavin conducted clinics for kids of media and customers.
Overall, it was a wholesome yet adrenaline-pumping family affair that highlighted JAPI and Team Kramer’s passion for team play, physical fitness, camaraderie, and sportsmanship.
JAPI also stressed that an active lifestyle, as what Team Kramer has consistently espoused as ambassadors of the DETOUR brand since 2023, perfectly complements its roster of superbly engineered and designed SUVs, Crossovers, PHEVs, and EVs.
Doug Kramer’s brand of basketball likewise typifies the JETOUR brand’s winning characteristics: Aggressive and strong to the hoop; versatile on the floor; willing to do everything that it takes for the team to win; and willing and able to grind it out for the long-term.
Every JETOUR vehicle has been designed and engineered to boldly stand out from the competition, be versatile and adaptable for its owners and their families, run efficiently, smoothly, and safely, and be durable and reliable in the long run.
Doug, a member of the Ateneo de Manila University Men’s Basketball Team that won the UAAP championship in 2002, played for 8 teams in the Philippine Basketball Association (PBA) from 2007 to 2019. In his collegiate and professional stints, he was a renowned rebounder and scorer, making it to the PBA’s All-Rookie Team in 2008, All-Defensive Team in 2012, and eventually becoming a PBA champion with the San Miguel team in the 2014-2015 season.
During the clinics for the kids, Doug emphasized the importance of constant practice and team play as the major factors in achieving victory in games. “In order to be good at a sport like basketball, it helps if you have the natural talent for it. But in order to be truly great, talent is not enough.
You have to continuously practice your game. Practice the basics, practice the footwork, dribbling, shooting, and rebounding. It’s what will make you face your fellow competitors with confidence,” Doug told the kids, who were all ears.
He added, “Always remember that basketball is a team sport. The goal is to be able to score more points as a team, and that involves a lot of strategies that will require everyone to play as a team. When you play as a team, selfless and with one goal in mind, then you become truly hard to beat.”
The discipline required to become a professional basketball player and to be able to compete at the same level with the country’s best players involves a lot of hard work—training, practice, and self-care. “The number one requirement, in any sport, is that you should love what you do. I always tell kids who ask me what my secret is to become a successful basketball player, is that you should love the sport. Love what it does to you as a person and as a team player, and love what you can give back to the sport,” he explained.
At the weekend event with Team Kramer were JAPI executives and officers, led by Executive Director Vincent Licup, Managing Director Miguelito, Marketing Director, Cherry May De Los Santos, Aftersales Director Eryx Guiang, Sales Deputy Director Hilda San Juan, Dealer Development Officer-In-Charge, Jun San Miguel, and Training and Product Development Manager Mark Paz.
“We at JAPI are extremely happy to see our Brand Ambassador Team Kramer hooping it up and having fun with our valued customers, dealer partners, and media friends. Playing sports is the universal way of gathering people and forging strong bonds with them.
And we all know that basketball is one of the most well-loved sports in the Philippines. Doug and his family have been the ideal role models for young Filipino families, and we are very proud that the Kramer family shares in the values we at JAPI consistently espouse,” Jose stressed.
“Team Kramer has helped JETOUR be top-of-mind among tens of millions of Filipinos. They’re the real MVPs of brand ambassadors,” Jose added.
