POCO, a popular brand among young technology enthusiasts, have recently announced their partnership with popular battle royale game PUBG Mobile, a collaboration that could bring the Filipino esports scene to its full potential.
The collaboration kicked off with Gamers Night, held at Sari Sari Bar Makati on July 9, 2024. Many PUBG Mobile and POCO representatives such as Senior Business Development Manager of Level Infinite PH Benj Dalmacio and POCO Marketing Manager Angela Elejido were in attendance, trying out the smartphones, making a few remarks, and having a great time playing.
At the event, POCO also announced the POCO PUBG Mobile Philippine Cup, an open-to-all nationwide PUBG Mobile tournament. Those who rise above the rest and conquer the competition will win an assortment of POCO products and exclusive in-game rewards.
POCO’s decision to partner with PUBG Mobile focuses its strategy on tapping the Filipino gaming scene and providing accessible high-end tech to elevate our play. With more people given access to competitive hardware, and with the upcoming POCO PUBG Mobile Philippine Cup, the local esports scene could reach the level of expertise and popularity seen in other countries. These efforts show that POCO is truly committed to helping the Filipino gaming community thrive.
Gamers Night opened with POCO Marketing Manager Angela Elejido giving her remarks and articulating her hopes for the future of mobile gaming in the Philippines with the POCO and PUBG Mobile partnership. “This partnership with PUBG Mobile will go beyond brand and product cross-promotions.” She also continued, “At POCO, we believe in the philosophy of ‘Everything you need, nothing you don’t’ with a key focus on our fans’ requirements. Our brand is built on relentless pursuit of technology which the fans truly need.”
The smartphones POCO is bringing to the Philippines, the POCO F6 and POCO F6 Pro, are offering a powerful gaming experience to Filipinos, letting them move towards their dreams of going pro and becoming champions – all at a reasonable price. With their flagship-quality Snapdragon chipsets, 120Hz 6.67-inch Flow AMOLED DotDisplay, and built-in WildBoost Optimization 3.0 and LiquidCool Technology 4.0, these phones remove the barriers between player and game for immersive play sessions.
After the speech and ceremonial picture-taking, the party got started with food, music, and, of course, games. The gamers in attendance played in a fierce PUBG Mobile show match, with the audience spectating and cheering during every hype moment. Other attendees got their hands on the POCO F6 and F6 PRO to try out PUBG Mobile with the gaming-optimized smartphones. The main takeaway was they were impressed with the phone’s performance, making play sessions feel seamless, more competitive, and exciting. With POCO and this partnership, the next generation of mobile gaming is here.
About POCO
POCO is a young independent brand born out of Xiaomi Corporation. As of now, POCO has entered 98 global markets. The POCO philosophy – “Everything You Need, Nothing You Don’t” – drives the brand to focus its research and development efforts entirely on POCO fans’ requirements and feedback. This relentless pursuit of technology that its fans truly need democratizes decision-making to accelerate the company’s evolution and refresh the smartphone industry.
About PUBG MOBILE
PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone.
For more information, please visit the official PUBG MOBILE PH social channels on Facebook, TikTok, and YouTube.
