Artificial intelligence (AI) is poised to revolutionize technology like never before because its ability to learn and adapt makes it a fundamental building block for future advancements. For everyday users, AI is already transforming experiences by making them personalized to make our lives easier and more efficient.
However, the true power of AI lies in its potential to unlock entirely innovations. AI can analyze massive datasets to uncover hidden patterns, leading to developments in medicine, materials science, and energy production, among many other fields. AI-powered robots can take on dangerous or repetitive tasks, improving safety and productivity. As AI continues to evolve, it will undoubtedly pave the way for a future filled with technologies we can only begin to imagine.
In the computer industry, ASUS, the world’s best-selling premium, durable, and innovative laptops and devices and one of the best consumer, business, creator, and gaming tech brands, envisions a more advanced future for the sector with its commitment to innovation and user experience.
“At ASUS, we have always prided ourselves on pushing the boundaries of what’s possible. Now, more than ever, our industry is at a pivotal moment where innovation and user experience are shaping the future. Central to this evolution is the integration of AI into our products and services,” said Peter Chang, APAC General Manager – Systems Business, ASUS.
Chang adds that AI can help ASUS redefine user experiences, allowing them to create intuitive interfaces, predictive capabilities, and personalized interactions that set new usability and customer satisfaction standards.
Recently announced at the COMPUTEX 2024, the ASUS StoryCube easily imports assets from various sources. It automatically detects and categorizes similar files into folders based on their content, making it even easier to keep your collection organized. Meanwhile, the ASUS MuseTree offers features designed to inspire, manage, and streamline the creative process, being an AI idea generation software that allows users to input any text or image to process according to user preference.
“ASUS aims to lead the AI PC market by building a robust AI ecosystem to make AI accessible and integrated into all aspects of life. We want to provide products that enhance productivity and user experience while ensuring privacy and security,” said George Su, Country Manager, ASUS Philippines.
During the 2024 Computex, ASUS was the first to introduce a complete lineup of Copilot+ PCs–the fastest, most intelligent Windows PC ever. These are a new category of computing enabled by a wholly reimagined Windows designed for AI, and they deliver a premium AI experience. Filipinos may expect these new Copilot+ PCs to arrive in the country sometime this year, starting with the ASUS Vivobook S 15 (S5507).
“Our Copilot+ PCs were designed to let users enjoy the power of AI with the assurance of privacy. This is because they feature NPUs (Neural Processing Units) that comply with Microsoft’s required minimum of 40 TOPS (Tera Operations Per Second) in performance to run AI processes locally onboard the user’s computer without any information being sent to the internet,” Chang said.
ASUS earned global recognition for the best motherboards, PCs, monitors, etc., and its in-house research and development division is making every effort to take brand innovation to the next level.
In the Philippines, ASUS aims to lead the AI PC market by building a robust AI ecosystem to make AI accessible and integrated into all aspects of life.
According to Su, the company works closely with its long-time industry partners across the supply chain to make AI PCs readily available in the Philippine market.
Yet besides AI in software, ASUS creates a holistic user experience by focusing on hardware components that preserve customer well-being. For instance, their OLED display benefits all users through supreme color accuracy, crisper images at any brightness level, certified lower harmful blue light display, smooth moving images, and unmatchable contrast.
“Our Zephyrus G14 and G16 gaming laptops, introduced at CES and COMPUTEX, go a step further with their OLED displays, which not only have the five main benefits above but also have gamer-focused benefits, including extremely high refresh rates of 240Hz (G16) and 120Hz (G14). They are the world’s first laptop OLED displays to feature VRR (variable refresh rates) and G-Sync, which eliminate image ‘tearing,’” Chang said.
Moreover, all of ASUS’s OLED displays, whether on ASUS or ROG laptops, feature 70 percent lower blue light emissions and are certified by TUV Rheinland and SGS, both internationally renowned and recognized industrial standards testing companies.
“ROG has always been focused on developing high-performance gaming hardware, including devices that esports demand. This includes powerful desktops and peripherals equipped with the latest processors, high-refresh-rate displays, and advanced cooling systems, providing the speed, reliability, and precision professional gamers require,” Su said.
Aside from their cutting-edge devices, ASUS also empowers Filipino gamers through various esports opportunities to hone their skills to become globally competitive. One of their recent endeavors is collaborating with one of the Philippines’ most prominent universities to launch the country’s first esports arena in one of its at its campuses.
“This state-of-the-art facility reflects ASUS and the university’s commitment to embracing innovation and supporting the growing esports industry. The arena also complements the school’s pioneering four-year Bachelor of Science in Esports program, which offers tracks in Esports Management and Game Design and Development,” Su said.
In all their efforts to become the pioneers in the local and global computer industry, ASUS ensures to give back to the community by committing to sustainability by focusing on four areas: climate action, circular economy, responsible manufacturing, and value creation.
The brand also values quality education, which they implement by modernizing IT facilities through ASUS Education solutions and supports teachers and students to excel more in teaching and learning. Through this program, ASUS Education-based products help empower students with tailored learning in essential subjects like reading, writing, and mathematics and develop social and emotional skills.
ASUS has a long journey toward innovation in the computer industry, especially with their plans to integrate AI seamlessly into their products for seamless user interaction. The company’s commitment to development and holistic user experience will bring new advancements that solidify ASUS as a leading and best-selling brand.
