Samsung Electronics pulled the trigger on bringing AirPlay compatibility with its TVs, specifically with its Hospitality Televisions which are specifically designed for hospitality industries like hotels, resorts and hospitals.
With this feature update, Samsung Hospitality TVs now allow hotel guests to connect their iOS and iPadOS devices to the TVs installed in their rooms easily and more securely.
After scanning a unique, on-screen QR code, guests can link their iPhone or iPad to the Samsung Hospitality TV and watch their favorite shows and movies from their streaming services, listen to their playlists across music platforms, view photos, play games, and more.
Samsung guarantees that no personal information is ever stored or saved and all information about paired devices is automatically erased upon guest checkout.
“This feature not only enhances the guest experience but also provides peace of mind regarding data privacy. Additionally, hotel managers and operators can easily update their management systems to enable AirPlay technology, simplifying the integration process,” the company said in a statement.
This integration of Apple AirPlay is one component in the tech giant’s broader strategy to improve the in-room experience for hotel guests and simultaneously give hotel operators better management tools, further enhanced by LYNK Cloud and SmartThings Pro designed to level up connectivity, seamless management and improved guest experience.
“Samsung is committed to building a robust and connected ecosystem that enhances convenience, usability, and overall guest experience,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics.
“AirPlay allows both iPhone and iPad users to easily share their favorite content on the big screen in their hotel room, making their temporary stay at a hotel feel more like home. LYNK Cloud and SmartThings Pro also give hotel management better business insights while making their operations more seamless and efficient.”
