Mega Prime Foods Inc. (MPFI) announced Monday the acquisition of select assets of Goldshine Pharmaceuticals Inc. (GPI), which adds Jimm’s Coffee Mix products to its expansive portfolio.
Jimm’s Coffee Mix is a Filipino brand with a 30-year legacy of excellence and innovation and is a leader in the functional coffee brand category known for providing added ingredients such as ginseng, agaricus mushroom and Korean ginseng that have health benefits.
MPFI, the largest subsidiary of Mega Global Holdings, is the company behind Mega Sardines, Mega Mackerel, Mega Tuna, Mega Prime and Primo Sparkling Juice.
The acquisition is the company’s foray into the powdered drinks category.
The development is part of MPFI’s growth ambition for the next five years, a testament to Mega Prime Food’s purpose of creating brands that bring pride to Filipinos worldwide.
“Jimm’s Coffee Mix’s legacy of helping Filipinos achieve their health and wellness goals resonates deeply with our purpose at Mega Prime Foods,” said Marvin Tiu Lim, Mega Prime Foods chief growth and development officer.
“Our family of brands have continued to grow through the vast network of Mega Prime Foods. And like our brands, we hope to have Jimm’s Coffee Mix in every home,” he said.
The acquisition includes the total portfolio of Jimm’s Coffee Mix, including its manufacturing arm, equipment and products in development.
“We are excited about the possibilities it presents for our brand and our people. This is a wonderful opportunity for growth and collaboration. We’re confident that Mega Prime Foods will blaze new trails for Jimm’s Coffee Mix,” said GPI chairman and president Jaime Serato.
