Cignal TV and the Philippine Olympic Committee (POC) are joining forces for the official launch of Isang Daang Taon Laban Para sa Bayan: Celebrating 100 Years of Filipino Excellence in the Olympics.
The campaign will kick off the country’s campaign for the upcoming 2024 Paris Olympics where the Philippines is seeking to snare medals and achieve more glory in France.
“Cignal TV has always believed in the skills and talent of the Filipino athlete and this partnership only reiterates our commitment to them. We want them to know that we’re with them every step of the way,” said Cignal TV and MediaQuest President & CEO Jane J. Basas.
“We’re honored to have Cignal TV be our gracious partner for the Paris-bound athletes and this early, we have high hopes of another memorable showing in the Olympics,” said POC President Abraham ‘Bambol’ Tolentino.
This isn’t just any other Olympics for the Philippines as this also marks 100 years of participation for the country in the quadrennial meet. Runner David Nepomuceno was the first Filipino to qualify for the Olympics, participating in the 1924 Paris Games.
A century later, the country is banking on our proud representatives spearheaded by pole vaulter Ernest John Obiena, gymnast Carlos Yulo, weightlifter Vanessa Sarno, and boxers Eumir Marcial and Nesthy Petecio as Team Philippines once again tests itself with the best athletes in the globe.
From the buildup in their preparations and training, their respective campaigns, and the aftermath of their performance, Cignal TV will be there chronicling the journey of the Filipino athlete through our comprehensive news coverage which will be aired and featured on the various MediaQuest platforms, primarily on Cignal TV platforms including Free-to-Air and Pay TV, and on digital and social media through One Sports, One News, and News5.
The Philippines is coming off a historic performance in the 2020 Tokyo Olympics where Hidilyn Diaz became the country’s first ever gold medalist, with Petecio also taking home silver, and Marcial and Carlo Paalam bagging bronze medals.
