HOKA, the popular footwear brand, is doubling down on its commitment to Filipino runners and fitness enthusiasts by opening two new stores in the Philippines as part their expansion in Southeast Asia.
HOKA shoes, a product of the Deckers Brand, are known for their superior cushioning and meticulously designed midsoles, creating a smooth, soft, and efficient running experience. The brand constantly innovates to make movement more enjoyable and empowering.
“With the opening of our two new stores in One Ayala and GH Mall, we now have four stores in Philippines in two years which is a proof of the exponential demand for the brand and very exciting times ahead for HOKA in this market,” said Deckers Brand APAC general manager Prasanna Bhaskar.
The new stores offer the latest HOKA products – from runners and walkers to fitness enthusiasts and outdoor adventurers. This includes top-tier performance shoes like the Cielo X1 and the Mach 6, a versatile daily trainer.
HOKA stores provide an experiential shopping journey with features like foot scanner, an advanced technology that analyzes customers’ feet in 3D, recommending the perfect fit and ideal shoe for their needs.
Customers can try out HOKA shoes and experience their performance firsthand on a treadmill while their belongings are kept secure in lockers, adding premium for clients visiting HOKA stores.
HOKA stores will also serve as the main hub and meeting place for the HOKA Running Club (HRC). HRC is a growing community of runners in the Philippines. Interested members can also apply in-store as well as receive latest updates on HRC runs and initiatives.
With more stores opening, HRC is expanding its reach in the country to encourage more runners to join the running community.
