IPO cancels ‘Eat Bulaga’ trademark registration , credits TVJ as original creator 

The Intellectual Property Office or IPO has canceled the trademark registration of Television and Production Exponents, Inc. or TAPE Inc. for the names “Eat Bulaga” and “EB.” 

According to the IPO, TAPE failed to prove how they came up with the EAT BULAGA mark. 

Meanwhile, petitioners Tito Sotto, Vic Sotto, and Joey de Leon provided testimony and explanation on how they originated the EAT BULAGA mark, leading to the decision favoring them.

“The Petitioners proved that it is the originator and owner of the contested EAT BULAGA mark. Petitioners’ explanation or story on how initially the idea of the EAT BULAGA mark came about did seem believable and credible,” according to the IPO decision.