ABS-CBN’s heartwarming Christmas Station ID “Pasko Ang Pinakamagandang Kwento” has captured the hearts of Filipinos nationwide, featuring not just ABS-CBN talents but also employees from rival networks GMA Network, TV5, and A2Z.
The star-studded music video has garnered over a million views on Facebook and YouTube and instantly trended on social media, with netizens praising its message of unity and hope during the Christmas season.
In a heartwarming scene, the video showcases employees from different broadcast networks coming together to spread Christmas cheer. This unprecedented collaboration has been lauded by viewers, who see it as a symbol of unity and camaraderie in the Philippine media landscape.
“Pasko Ang Pinakamagandang Kwento” was written by ABS-CBN Creative Communication Management head Robert Labayen, while ABS-CBN Music creative director Jonathan Manalo composed the music.
Meanwhile, the official licensed “Kwentong Pasko” shirts are now available for pre-order via ABS-CBN’s authorized partner shirtsandprintsph (Facebook, TikTok, Lazada) shirtsandprintsph1207 (Shopee) for P350.