NEW YORK—Google on Wednesday said its latest premium-priced Pixel phone would have powerful generative AI models running independently on the device, as the search engine giant seeks to lure buyers away from the latest iPhone.
The announcement by Google caps the autumn release season for big tech hardware that saw Apple unveil the iPhone 15 series and Meta officially launch its latest VR headset.
Running on a powerful chip, Google’s Pixel 8 Pro would carry out certain AI functions on the device itself instead of relying on transfers from cloud data centers that require heavy bandwidth.
At a launch event in New York, Rick Osterloh, SVP of devices and services at Google, said that the company’s AI teams had figured out how to “distill” AI models “into a version efficient enough to run on our flagship Pixel.”
This would greatly enhance existing AI tools on Pixel phones, such as removing blemishes or unwanted intrusions in photographs.
Later this on-device ability would expand to other AI features, Osterloh said.