Isuzu Philippines Corporation (IPC), in collaboration with Iconic Dealership Inc. (IDI), opens its second Isuzu dealership in Dasmariñas, Cavite after the company permanently closed the Isuzu Imus outlet, focusing only in two cities in Cavite, including the dealership in Bacoor.
“The Isuzu brand has always been a jewel within IDI, it amounts to a one-third of our business, and with this relocation we expect better returns in future as it is located at the crossroads of two major thoroughfare, meaning there will be better visibility and accessibility to our customers in the area. The opening is also very timely, since the industry is expecting to reach pre-pandemic level by the end of the year, hopefully fully recovered by next year,” said IDI president Toti Zara.
Situated along the Emilio Aguinaldo Highway, the new dealership has a total land area of 5,000 sqm with a spacious showroom that can display up to 3 vehicles including trucks and offers an expansive facade with ample parking space for customers.
Fully compliant with the Isuzu Outlet Standard, the dealership is aligned with Isuzu’s Global Dealership Standard, giving importance not just in sales but the over-all customer journey – from inquiry, sales, after sales service and continuous return to the showroom. The new branch standards will enable Isuzu to provide customer support in every step of the way.
“Considered as of one of the most competitive cities not just in CALABARZON but nationwide, Dasmarinas’ growth over the past years as shown to be strategic for Isuzu to set foot in this area. We are happy that through IDI, the brand will have bigger presence not just in this city but in the entire province in the next years to come,,” said IPC president Tetsuya Fujita.
The newly opened Isuzu Dasmarinas outlet joins 48 other Isuzu dealerships located across the country, offering their latest line-up of pick-up, SUV and best-selling trucks with world renowned durability and reliability.