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Sunday, February 25, 2024

Discover Thai culinary royalty in back-to-back trade shows

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Food enthusiasts and industry professionals are gearing up for a culinary and nutraceutical extravaganza as Fi Asia Thailand 2023 and Vitafoods Asia 2023 prepare to kick off. Scheduled from September 20 to 22 at the Queen Sirikit National Convention Center (QSNCC) in Bangkok, these back-to-back trade shows promise to be a feast for the senses.

Fi Asia Thailand 2023 is known as the premier hub for the food and beverage sector in Southeast Asia. The upcoming trade show is set to bring together over 600 exhibitors, including industry leaders, distributors, and influential decision-makers, hailing from more than 40 countries who will converge in Bangkok.

Fi Asia Thailand 2023 showcases over 600 exhibitors, including industry leaders, distributors, and influential decision-makers

“Fi Asia Thailand 2023 is not just a trade show; it’s a thriving community dedicated to inspiring and fostering growth in the ASEAN food and beverage industry. With an array of opportunities to network, learn, and collaborate, it is an unmissable event for anyone looking to make their mark in this sector,” explained  Rungphech Chitanuwat, Informa Markets regional portfolio for ASEAN and organizer of Vitafoods Asia 2023 and Fi Asia Thailand 2023. She was recently appointed the new Country General Manager of Informa Markets in the Philippines.

Visitors to Fi Asia Thailand 2023 can explore international conferences, technical presentations, and an innovation zone focusing on new ingredients. Beverage enthusiasts should check out the Beverage Ingredients Hub in the Bi Theatre.

At the Sustainability Square, visitors can savor the traditional Thai treat known as Kanom Look Choup, once reserved for Thai royalty but now enjoyed by all. Learn to make this exquisite dessert using mung bean flour and natural food colorants.

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Fi Asia Thailand 2023 aims to boost the ASEAN food and beverage industry

Meanwhile, the nutraceutical industry is evolving rapidly, driven by a growing focus on health and wellness, as well as advances in nutrition knowledge. Nutraceutical products play a crucial role in maintaining overall well-being and addressing specific health concerns.

Vitafoods Asia 2023, Asia’s leading event for functional ingredients and dietary supplements, aligns with the growing Asian nutraceutical industry, projected to reach USD 229 billion by 2023 (Healthy Marketing Team).

“With more exhibit spaces, we are expecting more than 8,000 participants from around the globe to join the event. In addition to the product showcasing, Vitafoods Asia 2023 will allow participants to immerse themselves in a global hub of nutraceutical knowledge,” said Chitanuwat.

Vitafoods Asia 2023 allows attendees to immerse themselves in a global hub of nutraceutical knowledge

At Vitafoods Asia 2023, expect expert insights, market trends, technical tips, and business strategies. Explore Omega 3 and Probiotics resource centers, Innovation Tours, International Pavilions, New Ingredients Zone, NutraFocus, and a Tasting Bar for the latest nutraceutical products and knowledge.

“There will also be an ‘Innovative Health Hub’ that will showcase Asia’s top health and nutrition trends. You are all invited to join us and look into a world of innovation for a healthier tomorrow,” she said.

“This is going to be a very informative and exciting three days for those who are into nutraceuticals, food and beverage ingredients. Come and join us and learn from the experts,” Chitanuwat said.

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