Toyota Motor Philippines (TMP) has kicked off its 35th anniversary month by thanking its customers who have made TMP the constant market leader in the country.
For its 35th year celebration, TMP is leveling up the joy of driving with customer experiences centered around its electrification push for carbon neutrality. In line with the theme “Creating Happiness in Mobility”, TMP prepared special activities and promotions centered towards enabling customers to experience the thrill and joy of moving together.
Expanding Electrified Mobility for All
TMP started things off strongly by bringing in a new Toyota nameplate that will further expand its wide range of electrified vehicles. Positioned as its “Most Affordable Hybrid Electric Vehicle (HEV) yet”, TMP promises to change the electrified game anew with the arrival of the All-New Toyota Yaris Cross HEV.
As the latest addition to the automotive leader’s widest range of electrified vehicle offerings, the All-New Yaris Cross is expected to intensify Toyota’s drive for carbon neutral mobility with its attractive price point, making it Toyota’s most affordable electrified vehicle yet.
During the model’s simultaneous nationwide launch on August 4 held in an unveiling event in Taguig City and in Toyota’s 72 dealerships nationwide, TMP President Atsuhiro Okamoto said Toyota hopes to bring the All-New Yaris Cross expands the easy and practical HEV choices that Toyota offers to its customers, while providing a best-value package that combines a stunning, modern design with advanced vehicle features, and life-enhancing technologies perfect for today’s drivers who pursue their various passions.
The All-New Yaris Cross is available in three variants – the 1.5 S HEV CVT, priced at P1,598,000; the 1.5 V CVT, which starts at P1,296,000; and the 1.5 G CVT, priced at P1,199,000.
35th Anniversary Blowout
TMP has unveiled the All-New Yaris Cross whilst exhibiting its powerhouse lineup of electrified sedans, MPVs, and SUVs, at its “Go Electrified with Toyota” fair, making these electrified cars available for public test drive, customer inquiries, and reservations.
With a total of 35 units of electrified cars from Toyota and Lexus all in one place, this event kicked off at the Bonifacio High Street Amphitheater at Bonifacio Global City in Taguig last Friday (August 4) and will run until the end of today (August 6)!
The celebration wouldn’t be complete without something for Toyota customers. For the whole month of August, all of Toyota’s 72 dealerships nationwide will be offering special anniversary deals on Filipino favorites such as the Toyota Hilux, Toyota Fortuner, Toyota Vios, Toyota Innova, and more. Those who will avail of these select models this month will get to enjoy benefits such as discounts, and free value chain offers.