To help uplift the livelihood of farmers, Kenny Rogers Roasters has initiated the Farmvocacy program where every purchase of a selected menu offering provides support to local farmers. This campaign strengthens the brand’s goal of offering delicious and healthy meals while recognizing the importance of farmers in the food industry.
Now on its second year, Kenny Rogers Roasters’ Farmvocacy is supporting local mango farmers in Zambales – the main provider of mangoes in the country – through Kenny Rogers Roasters’ Mango Habanero initiative.
For every purchase of Mango Habanero Solo Plate, Kenny Roger’s will donate P1 to local mango farmers, providing support to Samahang Magmamanga ng Zambales (SMZ) to help the group achieve its goals of promoting and producing high quality mangoes. The fast-food chain also assisted SMZ to create a common label and packaging for its local mangoes.
Through this initiative, the SMZ will be equipped to manage the supply of their mangoes better, and continually improve mango production by sharing best practices among its members and affiliates.