In a world where social media apps are often viewed as potentially toxic for one’s mental health, live streaming giant Uplive by Asia Innovations Group Limited (ASIG) seeks to turn this around by using its platform as a means to make mental health support more accessible for Filipinos.
Uplive has partnered with leading mental health platform, Mind You, for a long-term program that aims to provide mental health education and sessions, programs, and overall better access to mental health care for the Filipino streamers and hosts on the platform.
“As a live streaming platform, we are ever cognizant that there is a live human being behind or in front of that mobile phone. We’ll use Uplive in the best way we can to help that person have access to mental health content that may potentially be life-changing or life-saving. We’re grateful to our partners in Mind You for helping us provide that content and humbled to use our platform to share it,” said Andy Tan, CEO and co-founder of ASIG.
Mind You is a leading mental health service platform that was created and founded with the objective of providing accessible and affordable psychological support for large working communities and individuals from anywhere at any time in the Philippines.
In the Philippines, Mind You estimates there is only one psychiatrist for every 200,000 Filipinos and that there is a serious lack of education and awareness on mental health, as well as a gap when it comes to access and affordability.
Uplive, with hundred thousands of Filipino users on the app, saw the potential of using the platform to provide credible mental health content and online sessions available for free to any and all of its users.
One of Mind You’s key strategies is to ease the financial and accessibility challenge of the individual by working through the larger enterprises and entities to subsidize mental healthcare costs without sacrificing the income of psychiatrists and mental health experts—a perfect fit for Uplive’s Environmental, Social, and Governance (ESG) goal of promoting mental health and the power of presence in social media and live-streaming platforms.
The partnership has several mental health programs it aims to launch this month, starting with a regular live kamustahan (check-in) with one of Mind You’s mental health counselors. The sessions are intended to help the streamers tuned in to navigate and identify their feelings and what they’re going through with guidance from the expert.
Mind You will also be hosting regular mental health sessions on Uplive on topics found to be the most pressing for the Uplive user base. Uplive will also work on an awareness campaign with and for its users and hosts on Mind You’s 24/7 emergency mental health hotline once Mind You has launched it.
“We’re excited with our partnership with Uplive here in the Philippines. It allows us to reach more Fililpinos even in the most basic way, which is to let them know that no matter their demographic, there is help and there is hope,” said Yuri Marshall, CEO and founder of Mind You.
For more information on Uplive, log on to https://www.up.live/. Follow them on their social media accounts https://twitter.com/Uplive_PH and https://www.tiktok.com/@upliveph.
For more information on Mind You, log on to https://www.mindyou.com.ph/.
