Music, or audio, is a vital element of everyday life. It is how we perceive our immediate surroundings or communicate with the people around us. As for leisure, our sense of hearing allows us to listen to the sound of nature or appreciate the innate talent of other individuals.
Over the years, the listening experience developed to become more and more sophisticated. From the basic two-speaker and somewhat two-dimensional audio, the world learned the potential of different proportions and modern technology to increase sound quality.
In the Philippines, one sound production company went to various lengths to acquire the highest distinction in audio quality in hopes of raising the bar in the Philippine music industry.
Established as Waxified Sound Production (WSP), the company officially launched last November 5, Saturday. The company achieved the much-coveted Home Entertainment Studio Certification, the highest certification Dolby Atmos issues to its partners.
WSP is the first and only sound production company in the Philippines to hold such a distinction.
Behind this venture are respective personalities in the music industry — acoustic and audio mastering engineers, event DJs, and sound consultants — who share the same dedication and passion for music and sound.
It began with the initiative of Waxie G. Joaquin, founder of Waxiefied Sound Productions and Executive Mastering Engineer. Eventually, he convinced Jiggs Hermano, Mccoy Navales, Peter Hager, and Vito Syquia to join him.
“The new threshold provided by Dolby Atmos Home Entertainment Studio opens more room and possibilities for cultivating, uncovering, and sharpening the creativity of artists with the help of this cutting-edge technology,” Joaquin shared.
He remains confident that their expertise at WSP can empower local artists, either affiliated with record labels, entertainment stations, or independent. They proudly produce immersive quality audio that provides a multidimensional approach to music.
Aside from acquiring the necessary top-notch equipment from across the globe to create the suite, WSP painstakingly adjusted and calibrated each speaker, subwoofer, and other parts to meet the strict requirements of Dolby Atmos. They couldn’t miss an inch from these demands of Dolby Atmos since it won’t award the certification.
WSP, through Joaquin’s initiative, also developed the room to be sound-proof, allowing users to focus on the sound they’re producing.
Dolby Atmos Music allows songs to become more immersive as it prides itself on top-quality levels of detail and depth.
Thanks to WSP’s implementation of the Dolby Atmos Mastering Suite facilities, musicians, singers, producers, and stakeholders in the local music industry no longer have to venture to similar studios abroad to acquire a Dolby certification, start quality control, and certify high-resolution lossless files and Apple Digital Masters sound for Apple Music.
It makes submitting music to digital platforms, such as Apple Music, Tidal, Deezer, or Amazon, more simple and at a fraction of the cost of having it done abroad.
Some of the songs that WSP dabbled with and turned into Waxified Stereo and Dolby Atmos include tracks from James Reid, Nicole Asensio, New Game Plus, Dan Gil, and Marga Jayy.
Who knew listening to music could become more immersive? It goes to show that there’s much potential to unlock through technology. With WSP’s Dolby Atmos Mastering Suite, Filipino talents can show their artistry through music and showcase it internationally.
Visit www.waxiefiedsoundproduction.com for more information.
