Motorcycle ride-hailing service Angkas is now back on the road—providing stable livelihood to its 23,000 riders, and reliable and safe transportation service to millions of commuting Filipinos.
Its vision of helping improve the lives of Filipino commuters and empowering motorcycle riders is reflected in the quirky “Angkas Malakas” campaign video which has almost 320,000 views to date on its official Facebook page since it was launched on August 5.
Viral internet star Dante Gulapa brought his signature dance moves to stir eager riders in the video that leaves a solid commitment to the audience with the parting line: ”Sa Angkas, malakas ka.”
“We have been providing solutions for and with the kagulongs and the commuters before and during the pandemic. And now that we are easing into the new normal, we will still be with the Filipinos, as we always have been, in moving past the pandemic and in going full throttle on the road,” said Angkas CEO George Royeca.
“This new campaign video is our tribute to those who have been with us through the years. This is our way of showing that whether they realize it or not, they have made a significant contribution in making us stronger, in inspiring us to push harder in uplifting other Filipinos, and in serving the country whatever time it may be,” Royeca added.
Launched during Cinemalaya 2022, the “Angkas Malakas” campaign video was also screened in select partner Ayala Malls and SM Malls Cinema
Pioneering the motorcycle taxi industry in 2016, Angkas gave it the beginnings of legitimacy and professionalization by shouldering the safety training of about 100,000 riders to date but carefully selecting for employment only the 30 percent who passed its test.
Like other transport groups, a good portion of the Kagulongs were also deeply affected by limitations brought about by the pandemic.
Now, nearly three years later, Angkas riders can now go back on the road and continue serving the Filipinos by offering safe and reliable transportation services. It is a win-win situation as passengers will feel that their mobility services are being taken care of, riders keep their livelihood, and all their families will experience a sense of community and financial empowerment.
Watch the full video: https://fb.watch/eNIvzEX9gU/.