Pilipinas Shell Petroleum Corp. (Pilipinas Shell) and Northern Star Energy Corp. (Northern Star) have inked a deal to transform Northern Star’s existing sites in Region 1 into Shell-branded Mobility stations.
“This partnership will allow us to reach more customers and communities in La Union, Ilocos Sur, Ilocos Norte, Abra, and Mountain Province, in line with our commitment to serve the growing and evolving energy needs of every motoring customer and pedestrians alike,” said Randy del Valle, Pilipinas Shell vice president for mobility.
More than just a fuel site, the Shell Mobility station offers an expanded range of products, full vehicle servicing, and even retail/lifestyle and food offerings targeted to each local market.
The partnership adds around 100 sites to Pilipinas Shell’s nationwide portfolio throughout the long-term life of the partnership.
These Mobility sites will support the increasing travel and economic activity in Baguio City, Sagada, Banaue, La Union, Pagudpud, and other tourist hotspots in the region.
Pilipinas Shell’s Mobility business growth will be adequately supported by the Subic import terminal, with a 54 million liter storage capacity.
“This investment is an important step in accelerating Pilipinas Shell’s growth ambition of 1,300—1,400 sites by 2025. With La Union, Ilocos Sur, Ilocos Norte, Abra, and Mountain Province being one of the largest transport areas in the country, the partnership is expected to significantly increase both fuel and non-fuel revenues for Pilipinas Shell,” said del Valle.
He said the deal also enables the company to provide more employment opportunities for the local communities in the said areas.
Pilipinas Shell and Northern Star will work together to integrate operational practices in alignment with Shell standards seamlessly.
Del Valle said Pilipinas Shell is looking forward to applying Northern Star’s strong operational excellence and expertise as demonstrated through speedy and consistent site growth and best practices.
“This partnership demonstrates our commitment to support the needs of Filipino consumers, with more customer-centric and innovative Mobility stations. We are here to stay and continue to power progress for the nation, just as what we have done so in the last 108 years,” he said.
Northern Star is a distributor of top-quality fuel, and lubricants across the Philippines, while Pilipinas Shell is the country’s second-biggest oil company with its 1,100 retail stations nationwide.
