Agoda has partnered with WWF-Singapore (World Wide Fund for Nature) to support marine habitat restoration efforts as part of the launch of its Eco Deals program.
Through Eco Deals, Agoda will work in collaboration with its accommodation partners to offer deals that “give back” and highlight responsible tourism, environmental or community-led charities and organizations.
With its partnership with WWF-Singapore, Agoda and its hotel and accommodation partners will fund efforts to raise awareness on the need to restore marine habitats such as coral reefs and mangroves in Southeast Asia and protect wildlife affected by floods in Australia.
Agoda’s Eco Deals will first launch with accommodation partners in five countries – Australia, Indonesia, Malaysia, Philippines, and Singapore – to offer travelers between 5% to 15% discounts on their bookings.
For each booking, Agoda will contribute to WWF-Singapore’s marine conservation and flood-affected wildlife protection.
Agoda’s Sustainable Travel Trends Survey (2021) found consumers want to travel more sustainably, and that polluted beaches and waterways ranked as the top concern of Filipino tourists; second for Australians, Indonesian, and Malaysians; and third for Singaporeans.
Aside from an Eco Deals badge to support and highlight participating properties, Agoda will develop a dedicated landing page which will be launched to consumers on June 8, 2022 to help consumers quickly find properties that support the Eco Deals activity.
“In a post-COVID world, people are more aware of their impact on the places and communities they visit when travelling and are actively looking for ways and means to make their ecological footprint smaller. Through Agoda’s Eco Deals initiative we provide consumers opportunities to ‘give back’ as part of our partners’ and Agoda’s social responsibility commitment,” said Enric Casals, Regional Vice President Southeast Asia and Oceania.
“Many people travel to destinations across Southeast Asia and Australia for the pristine beaches, crystal clear seas and amazing opportunities to dive or snorkel in the coral reefs. But to ensure that these places flourish for future generations to explore, we need to travel more responsibly, starting now. We are grateful for the opportunity to partner with WWF-Singapore to allow the Agoda community of travelers, partners and employees to work together to help revitalize marine habitats and protect wildlife across this region.” Casals added.
According to WWF-Singapore’s CEO R. Raghunathan, many of the marine ecosystems have been facing existential threats due to human activities.
“We must take action now. WWF-Singapore is well positioned to drive positive change in the Coral Triangle and wider region, home to the world’s epicenter of marine biodiversity. We look forward to working with Agoda in this partnership to support the conservation of marine ecosystems in this region,” he added.
