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Sunday, November 24, 2024

BPO firm highlights role of women in the workplace

TaskUs, a provider of outsourced digital services and next-generation customer experience to innovative and disruptive technology companies, highlighted the role of women in the workplace across the globe, giving their insights in this year’s International Women’s Day with the theme “Break the Bias”.

TaskUs vice president of integrated marketing division Victoria Alcachupas, director of wellness and resiliency Vina Paglicawan, and vice president of people Regina Aguila shared how the company helped and continues to help the Filipina workforce into becoming world class leaders.

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“I believe that the first step towards a gender-equal world is recognizing that bias remains to exist even today. TaskUs is committed to being a part of the solution. Since the beginning, we have inculcated a culture of inclusivity and belongingness to our people. We focus on talent and skills, and not on gender identity or sexual orientation, race, background, religion or any other societal segmentations. We believe that the more diverse the workforce is, the better,” Alcachupas said.

Looking beyond the microcosm of TaskUs, the barriers that women face today extend beyond inclusivity and belongingness in the workplace; it can be seen in the multiple roles that they juggle both at work and at home, she said.

Paglicawan said the work-life balance has become more important for workers, especially women as the barriers that women are facing today imply that employers need to start looking at employee support through a different lens and consider the things that also matter, including wellness and mental health.

Working conditions have certainly changed over the past two years, especially for female workers. Paglicawan cited a LinkedIn report that surveyed women in Asia, including the Philippines, showing that mothers are having difficulty balancing their roles as professionals and mothers.

Compounded by the intensified challenges brought by the pandemic, female professionals have become more burnt out than the previous year, according to management consulting firm Gallup.

On top of the daily responsibilities that they do at home, the TaskUs women executives said that women are also having some barriers when it comes to moving up the corporate ladder because of lack of support for women’s personal and professional development.

These barriers include lack of flexible work arrangements, unequal pay, lack of the same access to career-making roles as men and vulnerability to sexual harassment by predatory male co-workers, among others.

“In today’s modern age, in what we consider a progressive time for different gender sectors, 30 percent is still considered the tipping point for women to affect decision-making processes. This underrepresentation could be a result of the barriers that women face in the workplace. What employers need to do is to take more proactive steps in supporting the well-being and career development of their employees,” said Aguila.

To address the common barriers that affect the wellness of Filipinas not only in the workplace but also at home, TaskUs’ dedicated wellness and resiliency team ensures that employees have the right tools and support to improve any feelings of stress, anxiety or burnout.

“Our in-house life coaching program provides 24/7 access to a life coach or, in more serious cases, a psychologist or a psychiatrist for employees going through a hard time. The program contributed to the 94 percent employee wellness satisfaction score that TaskUs recorded last year in fourth quarter,” Paglicawan said.

On diversity and inclusion, the company also provides equal conditions and benefits for all employees across all job levels. TaskUs has several employee resource groups like Women@TaskUs for female teammates and Unicorns@TaskUs for the LGBTQIA+ community, that serve as the voice for the groups they represent and provide counsel and recommendations in policy-making and benefits.

TaskUs has 15 days additional paid maternity leaves in the Philippines, on top of other government-mandated benefits. The company also has its NextGen Scholarship Program, wherein high-performing employees can apply for a company-paid scholarship for their children or children under their legal care.

In 2020, TaskUs introduced the Professional Development Reimbursement program that offers to reimburse costs of various professional development programs such as conferences, certifications, training, and more.

The Tuition Reimbursement program, meanwhile, offers to reimburse a portion of costs incurred while furthering our teammate’s education towards Associate, Bachelor, Masteral or Doctoral degree from accredited colleges, universities, or certificate programs. These are projected to empower TaskUs’ female employees to further their education.

“We have made it our goal this year to improve the representation of women in our company, starting with recruitment. Through these programs, we hope our employees are empowered to rise through the ranks while fulfilling their personal goals,” Aguila said.

Because of their relentless efforts especially in the areas of diversity and inclusion and wellness and resiliency, TaskUs has consistently received awards and recognitions from different industry organizations such as the Glassdoor 2019 Best Places to Work and Comparably’s Best Company Culture, Best Company for Women and Best Company for Diversity in 2021, among others.

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