Global apparel retailer UNIQLO has launched the 2022 Spring/Summer issue of LifeWear magazine this month with the theme “The Joys of Clothing.”
The issue presents reflections on the simple pleasures found in wearing clothes through features such as an interview with filmmaker Sofia Coppola and a fashion story of UNIQLO and JW ANDERSON as photographed by the Australian periodical frankie magazine.
“The theme for this issue, ‘The Joys of Clothing,’ was inspired by Joy of Cooking, an enduringly popular and beloved recipe book originally published in the US in the 1930s. The title incorporates the idea of the delight found in selecting and styling clothing, in the same way that people enjoy cooking. We want this issue to be an opportunity for people to encounter preppy spring moods and colorful clothing,” said Takahiro Kinoshita, Fast Retailing Group Executive Vice President and Creative Director.
The main contents of the 2022 Spring/Summer issue are as follows:
The Joys of Clothing
The opening pages are adorned with fashion designs showcasing the featured themes. New UNIQLO collections for the season are presented through 18 pop topics. This feature presents colorful and inspiring items perfect for spring and summer – including madras check patterns, chambray shirts and sheer cardigans.
Hello, Sofia (Interview with Sofia Coppola)
Sofia Coppola, who grew up surrounded by creative people, also attracted attention as a fashion icon. “I like timeless, simple classics,” she says, sharing her thoughts on lifestyle, the creative process, fashion, and life in New York.
First Dates
A fashion story created in partnership with the Australian periodical frankie magazine, this section features photos of a beach house in Melbourne. The theme is the UNIQLO and JW ANDERSON 2022 Spring/Summer collection adorned with marine scenes. Designer Jonathan Anderson presents a collection with a striking color pallet “inspired by the distinctive culture of yachts and the seaside.”
Big Apple Classics
New York is a place filled with diversity, where the new and old intermix. This feature showcases the LifeWear of 18 New Yorkers leading unique lives in the city, including a sculptor, a musician, local Tennis school youths, skaters, and a legendary art dealer.
Eternal Champion, Forever Young (Interview with Shingo Kunieda)
Professional wheelchair tennis player Shingo Kunieda, gold medalist at the 2021 Tokyo Paralympic Games, first became a Global Brand Ambassador for UNIQLO in 2009. While continuing to dominate in numerous tournaments, he talks about the need for constant change to remain the “top of the top.” This article explores his distinctive approach of looking “beyond victory.”
