Everyone anticipates the Valentine series of Kwentong Jollibee which is why the branded entertainment arm of the homegrown fast food chain is dropping a new trio of special short films that show the different ways people experience love.
Last year’s viral triple treat—LDR, First Date, and Hero—showcased that strength can be found in love, especially one that is determined to make things work despite hardships. This year, Jollibee has tapped directors Antoinette Jadaone and JP Habac to helm these videos, which also aim to answer the question: What does love truly mean?
Jadaone directed two of the three new releases: 600 Days which premiered on Feb. 9; and Dream Guy which Jollibee is releasing today.
600 Days tells the story of Brian and Mina, who were first introduced in the Kwentong Jollibee 2021 short film LDR, which Jadaone also directed.
In 600 Days, the couple thought the worst is over, but as the pandemic progresses, new challenges keep rocking their relationship. Do they have what it takes to still make things work?
Dream Guy, on the other hand, tells the story of Kaye, a hallyu fan who dreams of having her own ultimate oppa love story. For her, meeting Jung feels like starring in her very own K-drama, but he might not be what she imagined him to be.
ILY, streaming on Feb. 18, is a different kind of love story that will make young people realize all the more the value of the people they have in their lives. Directed by JP (who also directed the recent blockbuster short film One True Pair The Movie), it’s the perfect short film to watch with your besties or even the whole family.
According to Arline Adeva, Jollibee AVP and Head of Brand PR, Engagement and Digital Marketing, Kwentong Jollibee’s goal is to celebrate the uniqueness of each love story and showcase the timeless lessons that can inspire and give hope to its viewers.
“It’s the sixth year of the Kwentong Jollibee Valentine series and what we always realize is that love comes in different forms and can be defined in myriad ways, unique from person to person. The stories were inspired by true-to-life experiences of real people in the pandemic, with unexpected twists that lead people into finding what love truly means for them,” said Adeva.
“All three episodes are anchored on powerful truths that surfaced during these challenging times when all kinds of relationships were somehow put to the test,” she added.
Kwentong Jollibee has released 36 short films since it was first introduced in 2017. Inspired by the genuine life experiences of the brand’s loyal customers, the episodes have truly resonated among Jollibee fans of all ages, marking more than 800 million views on Facebook and YouTube. And with the way the episodes thread together the universal experiences of pain, love, and loss, the storytelling is truly felt by people all over the world — leading Kwentong Jollibee to receive recognitions both locally and abroad.
