The Manuel V. Pangilinan (MVP) Group of Companies continues to augment its support for the communities affected by Typhoon Odette amid the holiday season.
Beyond the initiatives that its companies mobilized throughout the past week, the group organized “Gabay sa Pagbangon,” an online concert for the benefit of the calamity-stricken areas in Visayas and Mindanao, on Dec. 29.
Spearheaded by Metro Pacific Investments Foundation (MPIF), PLDT-Smart Foundation (PSF), and the Philippine Disaster Resilience Foundation (PDRF), and with the support of the ASEAN Center for Biodiversity (ACB), “Gabay sa Pagbangon” brought together a premiere roster of local talents, performing for the purpose of generating more aid and assistance for the affected communities.
The proceeds will augment the funds and appropriations raised by the group to mobilize manpower assistance, food, water, shelter materials, and mercy missions of around P80M to date.
The digital concert was hosted by Pops Fernandez and with the special participation of Derek Ramsey, Iza Calzado, and Dominic Roque, the performance line-up included Sharon Cuneta, Gary Valenciano, Maestro Ryan Cayabyab, Regine Velasquez-Alcasid, Martin Nievera, Ogie Alcasid, Basil Valdez, Kuh Ledesma, Jose Mari Chan, Erik Santos, Christian Bautista, Jed Madela, Ben&Ben, Vina Morales, Jona, Klarisse, Jason Dy, and The Company.
These artists selflessly dedicated their talent and time with only the fulfillment of helping in return – most of whom have supported Gabay Guro for over 15 years in their own personal capacity.
Streamed free via the Gabay Advocacies, Gabay Guro, and DepEd Facebook pages, the Gabay sa Pagbangon Concert is the group’s secondary effort towards drumming up more financial and in-kind help.
In line with Gabay Komunidad and the Tuloy Pa Rin Ang Pasko movement, the concert’s entertainment value falls second to its two main objectives: to reach a wider audience with the aim of receiving more donations; and to be a source of hope, love, and holiday cheer for all amid the difficult situation.
“You cannot have donor fatigue during times like this, because they just need help,” said Chairman Manny V. Pangilinan in an interview.
“Whatever we can do – from the smallest to the biggest of help that we can render will be greatly appreciated by our people.”
Part of the proceeds from the online concert will be utilized for the purchase of necessities, primarily clean drinking water, ready-to-eat or shelf-stable meals, and building materials for reconstructing damaged shelters.
“Our group has always been at the forefront of environmental protection because we believe that it is our collective responsibility to heed the call for climate action and take care of our environment and natural ecosystems in light of our importance to our planet’s health,” said MPIC Chief Finance, Risk and Sustainability Officer Chaye A. Cabal-Revilla.
“This is why, for years now, we have been actively pursuing environmental protection programs such as reforestation, urban biodiversity, mangroves preservation, marine protection, and wetlands conservation.”
In line with the MVP Gabay Advocacies for a Sustainable Philippines, Gabay Komunidad focuses on building a more resilient and disaster-prepared country. Guided by this advocacy, the entire group is taking significant strides towards providing as much assistance to the victims as possible, as soon as possible.
