Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, partnered with Unilever, the leading beauty and personal care company in the Philippines, for the #BeautyThatCares sale in August. The campaign was a big success as it leveraged e-commerce to increase awareness for UNICEF, The Philippine LGBT Chamber of Commerce, and Future Faces.
Martin Yu, Associate Director, Shopee Philippines, said, “We are very proud to partner with Unilever for this philanthropic cause. This partnership has given us the opportunity to empower our users to support causes they believe in. Through the #BeautyThatCares sale, participating advocacy groups are able to reach a wider audience. Aside from our post-sale donation, we hope the continued support from our users will go a long way for these groups."
At the same time, Dorothy Dee-Ching, Unilever Philippines’ Vice President for Beauty and Personal Care says, “The #BeautyThatCares philosophy is grounded in purpose: to care for the people, the society, and the planet. Each brand under the Unilever Beauty and Personal Care category has its own thrust, acting as a compass for all its campaigns and innovations. It's not just about what products we put out, but also why we develop them at all. We want Filipinos to feel that they are being cared for by the brands they love. We are grateful for our partnership with Shopee—they have allowed us to reach more people online and raise the visibility of our purpose.”
The sale, which ran from Aug. 7 to 9, gave Shopee users the opportunity to show their support for causes they believe in by buying Unilever products on the shopping platform. 20% of the proceeds from the sale went to the three partner organizations of Unilever.
Benefitting from the sale are:
UNICEF – champions the rights of children everywhere in the world so they can reach their full potential.
The Philippine LGBT Chamber of Commerce – advocates for safe workplaces that promote equality.
Future Faces – a group of young adults that use repurposed plastics to provide nutritious meals to children in impoverished areas.
Shop Unilever personal care products on its official store on Shopee at https://shopee.ph/unilever_
Visit the Shopee website at https://shopee.ph/ and download the Shopee app for free via the App Store or Google Play.
