World Vision Development Foundation’s Mother-Baby Friendly Philippines recently relaunched its reporting platforms that included a website and mobile app, as well as a more user-friendly interface and Filipino translation of the report form.
In August 2017, MBFP introduced three reporting platforms that seek to monitor compliance and non-compliance to Executive Order 51 (Philippine Milk Code of 1986), Republic Act 7600 (Rooming-In and Breastfeeding Act of 1992), and Republic Act 10028 (Expanded Breastfeeding Promotion Act of 2009).
The website (mbfp.doh.gov.ph), the mobile application (MBF Ph), and the text mechanism encourage a crowd-based monitoring system of the mentioned laws. As of this writing, more than 200 reported violations have already been validated and are being acted upon by the concerned government agencies.
The relaunched app now includes a Growth Chart and Early Child Care and Development Checklist to assist parents in tracking the development of their child.
The organization also introduced its first public service announcement that aims to inspire other moms to continue breastfeeding beyond two years, despite all the struggles they may be facing.
