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Sunday, November 24, 2024

Lamoiyan joins Brigada Eskwela ‘19

Personal hygiene and home care products manufacturer Lamoiyan Corporation donated over half a million worth of its products to schools nationwide as they joined the recent Brigada Eskwela national kick-off at Alfonso Central Elementary School in Cavite.

Lamoiyan joins Brigada Eskwela ‘19
Lamoiyan Corp. marketing director Bing Cavestany and assistant brand nanager for Licealiz Cristina Martinez (second and third from left) receive the Certificate of Recognition from DepEd for their participation in Brigada Eskwela 2019 National Kick-Off.

In partnership with the Department of Education, Lamoiyan Corp. distributed packs of Licealiz Anti-Head Lice Shampoo, Hapee Toothpaste, and James Styling Gel to the students of the aforementioned school. 

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“Pediculosis or head lice infestation is one of the top causes of absenteeism in public schools and Lamoiyan has been committed to promote health and personal hygiene among Filipinos, especially the youth as we want them learn about it at an early age,” said Lamoiyan Corporation marketing director Bing Cavestany.

Cavestany continued, “We hope that through this partnership with DepEd, Lamoiyan will be able to impose the importance of proper hygiene to our children.

With this year’s Brigada Eskwela theme “Matatag na Bayan para sa Maunlad na Paaralan,” DepEd highlights their “Brigada Eskwela Plus Program” conducted in public schools nationwide. This program focuses on school maintenance throughout the year, improve learners’ participation rate and reduce dropouts, and enroll in the alternative delivery mode. 

DepEd also stressed the importance of their partnerships with the private sector to help the department in generating more resources for Brigada Eskwela. 

Through this partnership, Lamoiyan Corp. aims to promote personal hygiene among the students. Aside from encouraging good oral hygiene, the company is also advocating the correct way of treating head lice infestation, which is considered one of the common health problems in schools. 

Licealiz Head Lice Treatment Shampoo effectively kills lice and nits after two weeks of use and prevents lice infestation from recurring. Its active ingredient, pyrethrin, a natural extract from chrysanthemum flowers, is clinically tested and proven safe and successful in killing lice and nits, while its conditioning formula keeps children’s hair soft, smooth, and fragrant.

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