In pursuit of bringing wellness goals closer to communities, the world’s fastest-growing fitness club chain, Anytime Fitness, is even more eager to help Filipinos pick up a healthy lifestyle through their expansion plans this 2019.
Anytime Fitness’ biggest selling point is being open round the clock, giving members the freedom to dictate their fitness journey and non-members to eliminate their fear of joining the gym. With the most competitive price range across the industry, its real appeal is its location with branches often located nearer to communities or within walking distance of most residential and commercial areas.
Despite the increasing number of “big box” gyms in central business districts that cater to a certain group of clientele, there are still a lot of underserved community areas, especially in the Philippines.
“I am confident that the Philippine market is more than ready for Anytime Fitness. The number of clubs we have in the country is a testament to the dedication of the Filipino people to health and fitness. They create the need and we are here to heed the call”, says Anytime Fitness Asia CEO Maurice Levine about the brand’s expansion in the local market.
As a testament to Anytime Fitness’ pillars namely people, purpose, profit, play, and passion, the international 24-hour fitness club is set to open its 100th branch today in line with the brand’s new campaign thrust: “You’re Welcome,” which aims to answer the decade-long stigma of gym intimidation.
“Our new tagline is inspired by the brand values that we want to share with our community. It reflects the future we aspire to have; to be the safe place where everyone can be themselves without any judgments, intimidation, or discrimination,” says Jap Angeles, Anytime Fitness Asia Regional Marketing Manager, on why “You’re Welcome” seeks to break barriers and go beyond the borders of health and fitness.
To know more about the Anytime Fitness, visit www.anytimefitness.ph and follow Anytime Fitness Philippines on Facebook.
