Beijing—The Chinese government is upbeat that it would corner 39 percent of the 1.1 billion global 5G (5th Generation) connections by 2025 as it sees Asia leapfrogging the United States and Europe in this technology.
Professor Song Cui, chief executive officer of Meishe, reported that China has taken the No. 1 spot of online video users around the world.
In a presentation during the Communications University of China-sponsored seminar-workshop on new media, Song said that mobile videos will generate more than four-fifth of Mobile Data Traffic (4G and 5G) by 2022.
Aside from 5G, which is the latest generation for cellular phones, Song said the future looks rosy for online video production and consumption as well as the shift of the whole media laandscape to mobile communication.
He said that globally, mobile traffic is seen to grow to 77 exabytes per month by 2022, a sevenfold increase over 2017 with video growing to 75 percent of the mobile traffic data load by that time.
Song added that online video consumption is presently one of the most popular Internet activities worldwide.
According to industry data, online data penetration has become global, with Saudi Arabia leading with 95 percent online video usage as of January 2018 even as China has grabbed the top spot among online users around the world.
China’s online video market is led by Tencent Video iQiyi and Youku which reached 76 penetration use in 2018.
Over the past decade, Song said the number of Internet users in China has increased almost fivefold.
He said that smart online has become the preferred platform for watching video content especially for the younger generation.
Song said CNNIC reported that more than half of online users are in their teens and twenties. In 2019, the market size of the online video market in China is projected to reach 146 billion yuan.
Song said that livestreaming is a big business in China with the top five streamers making more than US100 thousand per month, broadcasting regular shows through a multitude of apps.
But unlike Twitch, these streaming applications were made for entertainment rather than gaming.
With these development, Song said China’s online market continues to experience explosive growth. He said nearly 612 million Chinese had watched a video via online streaming service in 2018.
The online video users in China ranged from 578-612 million while mobile online video users in 2017 and 2018 ranged from 548 to 598 million.
Tencent secured the highest penetration with 46.1 percent, closely followed by iQiyi which had 46.3 percent. Youku, meanwhile,trails the two big hitters with 30.3 percent penetration.
However, Youku is well ahead of Bilibili and Mango TV which managed 7.5 percent and 7.3 percent penetration, respectively.
ACfun and Bilirsbili actually pioneered China’s bullet screen online video sharing platform and have been featuring real-time overlaying subtitle system for interactive playback experience for the past ten years.
The Meishi official said that as one of the oldest format of online video, the re-defined short video by Chinese internet users pratically paved the new path for the diversification of the online video content creation with the perspective of professional video-making.
Song, meanwhile, reported that more and more people from the grassroots showed up and became internet celebrities by their identified creativity, mesh-up style and professional production.
He said the Chinese short video app Tik Tok known as Douyin in China, has continued its meteoric rise to reach 207 million active monthly users in June 2018, just behind market leader Kwai, which attracted 231 million monthly active users, based on data from QuestMobile.
