The Philippines International Furniture Show or PIFS, one of Southeast Asia’s premier trade fairs, will offer an extensive range of furniture products, accessories and décor at the SMX Convention Center Manila in Pasay City on March 7 to 9.
The event is jointly organized by the Cebu Furniture Industries Foundation Inc., the Chamber of Furniture Industries of the Philippines and the Pampanga Furniture Industries Foundation.
Known as the “Milan of Asia”, the Philippines has exhibited a strong reputation for innovative and original, often ground-breaking, ideas and design interpretation.
PIFS continues to attract buyers from all over the world who want to see first-hand what Filipino design and craftsmanship has to offer.
Buyers come from as far as the United States, Singapore, Japan, Malaysia, United Arab Emirates, China, Australia, Saudi Arabia, France, Thailand, Germany and India.
“We organize one of the premier venues for all furniture and furnishing products that are up to par to world-class standards,” said Eduardo Zuluaga, the overall event chairman for PIFS and president of the Chamber of Furniture Industries of the Philippines.
“It is where we show the world the ingenuity of our local manufacturers and designers, how we interpret the latest industry trends, and in many cases, take the lead in design innovation,” he said.
Among the highlights is the iDisenyo Interior Design Competition which will be showcasing the teams’ final furniture pieces and awarding the winners during PIFS.
It is a contest for teams of interior design students and professionals and their corresponding furniture manufacturer as partner.
Each team will be designing a furniture piece that fit their manufacturer’s mission and vision, taking into consideration the increasing limitation of space without sacrificing function, comfort and aesthetics.
The contest is organized by the University of the Philippines Interior Design Alumni Association and the Chamber of Furniture Industries of the Philippines in collaboration with Adams Philippines.
“This year, we decided on portraying different kinds of lifestyles and stories behind our featured furniture pieces, furnishings, and fixtures,” said Christina Gaston, event chair for the Cebu Furniture Industries Foundation Inc.
“PIFS remains to be a curated venue that is truly a feast for the senses – you’ll see different styles, techniques, and textures from different designers and manufacturers,” Gaston said.