By Lorelee Antonette Yap and Lyka Navarrosa
February, it’s that time of year again when we celebrate and appreciate all the love we have in our lives. And as a way of showing their affection for their customers, Red Ribbon introduced their uniquely created and limited offer heart-shaped Valentine’s Black Forest Cake with their newest endorser, Kapamilya heartthrob, Paulo Avelino.
Red Ribbon’s Marketing Head, Kent Mariano explained the very essence of launching a specially baked cake for the occasion along with the new face of their brand, “At Red Ribbon, it’s always been about making celebrations more special for our customers and Valentine’s Day is definitely no exception. This is why we’ve pulled out all the stops this love month—reimagining a timeless cake favorite that we’ve fallen in love with again and again, and having a new endorser to help us send across all media touch points our message of love.’’
Avelino expressed his gratitude for the chance he was given to be the latest brand ambassador of the famous cake producer in the country.
“…I’m really happy and blessed that I get to endorse, promote or be part of a product that I actually use and consume at hindi ko ikakahiya na sabihing ginagamit ko o kinakain,” he said.
(I’m really happy and blessed that I get to endorse, promote or be a part of a product that I actually use and consume and I will not be embarrassed to say that I use or eat it.)
He even shared two of his favourite Red Ribbon products which is the Coffee Crunch because of its honeycombed crunch toppings that he really enjoyed eating and the deliciously sweet, Black Forest Cake.
But also be ready to fall in love and swept off your feet as Red Ribbon launched their digital advertisement directed by Yam Laranas on February 1 featuring Avelino for the public eye to see. This is where you’ll see the sweet side of Avelino that will make you fall head over heels again as he kneel down and say, “Will you be my valentine?” while holding the Red Ribbon Valentine’s Black Forest Cake.
However, this was not the first time Avelino appeared in the cake giant’s commercial. He once starred for Red Ribbon’s Dulce de Leche cake family advertisement in 2008 and now, he is glad to be the current endorser of the company.
In addition, the Valentine’s Black Forest Cake will be available only from February 13 to 15 on all Red Ribbon stores.
Indeed, love is in the air so be updated to Red Ribbon Bakeshop Facebook page to know more about their heartfelt treats this month of hearts!