The Trade Department launches its Presyong Risonable Dapat program at SM Makati on Dec. 21 to give the public more access to cheaper rice. Consumers can now buy imported well-milled rice at P35 per kilo in 230 SM Supermarket, Hypermarket, and Savemore branches in the Greater Manila Area and North Luzon. SM joins Robinsons Supermarket and Puregold in launching the PRD program this month. Shown during the launch are (from left) Trade Undersecretary Ruth Castelo, assistant director Lilian Salonga, SM Supermarket president Joey Mendoza, Trade Secretary Ramon Lopez, SM Hypermarket senior vice president for operations Arnold Daluz, Savemore Market president Jojo Tagbo and National Food Authority director Rex Estoperez.
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