GMA Network remains as the nationwide television ratings frontrunner based on the latest data from Nielsen TV Audience Measurement, the industry’s widely trusted rating service provider.
For the whole month of October (with Oct. 28 to 31 based on overnight data), GMA once again proved that it is the viewers’ preferred channel, posting an average total day people audience share of 41.1 percent in the National Urban Television Audience Measurement (NUTAM). It won over rival network ABS-CBN, which only managed to register 37.2 percent.
The Kapuso Network consistently reigned across all dayparts including the evening primetime block. In the morning block, GMA registered 39.9 percent people audience share versus ABS-CBN’s 32.0 percent.
Meanwhile, in the afternoon block, GMA tallied 41.7 percent, people, audience share, winning over ABS-CBN’s 37.4 percent.
GMA further bested competition in the evening block with 41.3 percent people audience share as against ABS-CBN’s 39.3 percent.
The Kapuso Network likewise dominated the viewer-rich areas of Urban Luzon and Mega Manila, which respectively account for 72 and 59 percent of all urban viewers in the country.
GMA posted an average total day people audience share of 46.9 percent in Urban Luzon versus ABS-CBN’s 30.9 percent.
Similarly, in Mega Manila (with official data from October 1 to 27), the Network posted an average total day people audience share of 49.1 percent, while the rival network only got 28.1 percent.
GMA also kept its advantage in NUTAM’s list of top-rating programs with Kapuso Mo, Jessica Soho still reigning as the most watched Kapuso program nationwide and followed by Daddy’s Gurl, which features the phenomenal father-daughter tandem of Vic Sotto and Maine Mendoza.
Consistent ratings drivers for the month were Pepito Manaloto, 24 Oras, Studio 7, Onanay, Daig Kayo ng Lola Ko, Magpakailanman, Victor Magtanggol, Amazing Earth, Inday Will Always Love You, 24 Oras Weekend, Wowowin, Pamilya Roces, Eat Bulaga, Imbestigador, and Asawa Ko Karibal Ko.
Kapuso programs also took the lion’s share in the list of top programs in both Urban Luzon and Mega Manila, respectively taking 22 and 24 spots out of the top 30.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.
In 2018, Nielsen TV Audience Measurement’s client pool covers a total of 34 clients/subscribers consisting of 8 local TV networks including ABS-CBN, TV5, Aksyon TV, CNN Philippines, and Viva Communications Inc., among others; 3 regional clients; 2 block timers; and 21 agencies (17 media agencies, 3 consulting agencies, 1 digital agency).
