Low-cost consumer goods retailer Miniso continuously grows in the Philippines as it recently opened its 60th store on the third level of SM Aura Premier.
The one-stop store opened with a kagami biraki, a Japanese traditional ceremony performed at significant events, with singer and actress Julie Anne San Jose as its special guest.
Miniso president Michael Hong, vice president Mariano Guy, international country director Johnny Huan led the ceremonies together with SM Supermalls assistant vice president for operations Bernice Baculi, assistant vice president for leasing Kimmi Siu Dewar, and SM Aura mall manager Margie De Leon.
Miniso SM Aura offers a wide selection of creative and low-priced products available in different categories, including Creative Home Necessities, Health and Beauty, Fashion Accessories, Stylistic Gifts, Office Supplies, Stationery Gifts, Seasonal Products, Boutique Package Decoration, Digital Accessories, and Food and Drink.
The store likewise has a great deal of products perfect for the rainy season. There are fancy umbrellas in Pink Panther designs, waterproof and long-lasting makeup products, and silicone bags and pouches in bright colors.
Headquartered in Tokyo, Japan, Miniso was jointly founded by chief designer Miyake Junya and Chinese entrepreneur Jacky Ye following their three core values: Quality, Idea, and Low Price.
To date, it has opened more than 2,100 stores around the world—the United States, Canada, Russia, Singapore, Brazil, Saudi Arabia, the United Arab Emirates, Turkey, South Africa, Korea, Malaysia, Thailand, and the Philippines.
