Filipino fast food chain Jollibee has introduced a new batch of value-centered families vying for the Jollibee Family Values Awards.
Since its launch in 2011, the JFVA has recognized numerous Filipino families for their exemplary advocacies that improve the lives of people in their communities.
Out of hundreds of entries from the country and abroad, the finalists for the 8th year of the search include 11 families from Luzon, one family from Visayas, one from Mindanao, and two overseas Filipino worker families from Australia and the United States.
Among the finalists are: Arquiza family (Camarines Norte), Bacudio family (Manila), Cua family (Manila), Delos Reyes family (Caloocan City), Homan family (Sorsogon), Idzenga family (Bacolod City), Manuncia family (Quezon City), Marcial family (Pasig City), Pedro family (Rizal), Rubico family (Laguna), Sibug family (North Cotabato), Vinuya family (Tarlac City), and Zulueta family (Makati City).
The two nominated OFW families are Alegado family from the United States and Roa family from Australia.
The finalists will vie for the six JFVA family awards and special citations at the “Gabi ng Parangal para sa Pamilyang Pilipino,” the search’s culminating event, on Sept. 26 at Blue Leaf Cosmopolitan.
Parenting and relationship consultant and seasoned JFVA judge Maribel Dionisio chairs the panel of judges that chose the finalists
“I’m taking it more seriously each year and so are the other judges. There’s even more vigor this year because we continue to see more amazing and selfless families with inspiring advocacies,” shared Dionisio.
Reprising their role as judges are TV host and news anchor Edric Mendoza, renowned writer and inspirational speaker Francis Kong, and lifestyle columnist and children’s advocate Audrey Tan-Zubiri. Other returning judges include actress Dimples Romana and TV host and news anchor Christine Jacob-Sandejas.
Completing the panel of judges were Jollibee brand chief marketing officer and Jollibee Philippines marketing head Francis Flores and Jollibee Group Foundation executive director Gisela Tiongson.
For Jollibee Philippines HR head Jazel Mendoza, a first-time judge, it was an enriching experience as she discovered the stories of the nominees.
“The diverse entries represented different sectors so it gave the judges a lot of opportunity to really see the different needs of the country and how people address those things,” said Mendoza.
The 8th JFVA will honor each of the five exemplary families and one OFW family with P300,000 cash prize, Jollibee gift certificates, and a trophy designed by renowned sculptor Michael Cacnio.
Jollibee and its citation partners will also confer special awards to families supporting advocacies on education, children, minority groups, and PWDs. Family awardees will each receive P50,000 cash prize, Jollibee gift certificates, and a plaque.
