Weekly magazine program Kapuso Mo, Jessica Soho (KMJS) remained the most watched television program nationwide based on the latest data from rating service provider Nielsen TV Audience Measurement.
Hosted by seasoned broadcast journalist Jessica Soho, the 14-year-old magazine show that presents different fun and fascinating stories on classic and current events, pop culture, foods, celebrities, health, and internet trends led all GMA shows in the numbers game for the month of June.
Joining KMJS in the list of most-watched programs nationwide were the sitcom Pepito Manaloto, drama anthology Magpakailanman, primetime series The Cure and Inday Will Always Love You, newscast 24 Oras and 24 Oras Weekend, and newly-launched program Amazing Earth.
Also included in the list were Lip Sync Battle Philippines, Daig Kayo ng Lola Ko, GMA Blockbusters, Imbestigador, Wowowin, Sunday Pinasaya, Bubble Gang, Eat Bulaga, Tadhana, and Contessa.
Kapuso programs also dominated the Urban Luzon and Mega Manila lists, respectively taking 23 and 25 spots out of the top 30.
In this respect, the network increased its nationwide ratings lead last month after tallying strong rating performance across all time blocks.
From June 1 to 30 (with June 24 to 30 based on overnight data), GMA posted a total day people audience share average of 41.6 percent in the National Urban Television Audience Measurement (NUTAM), which was ahead of ABS-CBN’s 38.3 percent.
Further, the network led across all dayparts in NUTAM. In the morning block, GMA recorded a 37.2 percent people audience share versus ABS-CBN’s 37 percent.
GMA’s strong showing continued in the afternoon block with 42.9 percent, beating competition’s 38.6 percent.
In the evening block, GMA posted an average of 42.6 percent while its rival network only managed to get 38.6 percent.
The Kapuso Network likewise ruled across all day parts in the viewer-rich areas of Urban Luzon and Mega Manila, which respectively account for 72 and 59 percent of all urban viewers in the country.
In Urban Luzon, GMA registered an average total day people audience share of 46.4 percent; way ahead of ABS-CBN’s 32.6 percent.
Similarly in Mega Manila (with official data from June 1 to 23), GMA again dominated the competition with an average total day, people, audience share of 48.1 percent versus rival network’s 29.5 percent.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.
In 2017, Nielsen TV Audience Measurement increased its client pool to a total of 41 clients/subscribers consisting of 12 local TV networks including TV5, Aksyon TV, CNN Philippines, Net 25, Solar Entertainment Corporation, Viva Communications Inc., among others; 5 regional clients; 2 blocktimers; 21 agencies (18 media agencies, 2 consulting agencies, 1 digital agency); and 1 advertiser.
