GMA Network’s ratings success continued well in May based on the latest data from the industry’s widely-trusted ratings service provider Nielsen TV Audience Measurement.
For the full month of May (with May 27 to 31 based on overnight data), GMA remained as the viewers’ preferred channel after posting a total day people audience share average of 39.8 percent in the National Urban Television Audience Measurement (NUTAM), beating ABS-CBN’s 38.3 percent.
The Network managed to top NUTAM’s morning block with 35.9 percent people audience share versus ABS-CBN’s 33.2 percent. GMA also led in the afternoon block with 42.1 percent; ahead of competition’s 38.8 percent.
GMA likewise ruled across all day parts in the viewer-rich areas of Urban Luzon and Mega Manila, which respectively account for 72 and 59 percent of all urban viewers in the country.
The Kapuso Network again tallied a higher share point lead in Urban Luzon with an average total day people audience share of 44.4 percent as against ABS-CBN’s 33.0 percent.
Similarly in Mega Manila (with official data from May 1 to 26), GMA continued its dominance with an average total day people audience share of 45.8 percent versus rival network’s 30.4 percent.
GMA maintained its stronghold in NUTAM’s list of top-rating programs with Kapuso Mo, Jessica Soho still reigning as the most watched Kapuso show for the month of May and was followed by Kambal, Karibal.
Newly-launched Kapuso primetime series Inday Will Always Love You immediately entered the list as the third top-rating program from GMA. It was followed by consistent ratings drivers Magpakailanman, Pepito Manaloto, The One That Got Away, The Cure, 24 Oras, Lip Sync Battle Philippines, Daig Kayo ng Lola Ko, and 24 Oras Weekend. Completing the list were The Stepdaughters, Contessa, Eat Bulaga, Hindi Ko Kayang Iwan Ka, Bubble Gang, and Wowowin.
Kapuso programs also took the lion’s share in the Urban Luzon and Mega Manila lists, claiming 21 spots out of the top 30 shows in both areas.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.
In 2017, Nielsen TV Audience Measurement increased its client pool to a total of 41 clients/subscribers consisting of 12 local TV networks including TV5, Aksyon TV, CNN Philippines, Net 25, Solar Entertainment Corporation, Viva Communications Inc., among others; 5 regional clients; 2 blocktimers; 21 agencies (18 media agencies, 2 consulting agencies, 1 digital agency); and 1 advertiser.