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Sunday, June 16, 2024

Decoding the secrets of your identity

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Humans are innately curious about themselves, so much so that some resort to discovering their personality with the help of horoscope and personality quizzes. Does “Your most annoying traits, according to your zodiac sign” sound familiar?

But if you want a more accurate assessment of your personality, looking into your biology provides more information than knowing your zodiac sign. 

Unraveling the strands of your identity

DNA or Deoxyribonucleic acid, is the long molecule that contains our genetic makeup. Similar to an instruction manual, it dictates how we are built, how we grow, and how we develop. 

Since last year, consumer DNA tests have become more popular than ever. The number of people who have had their DNA analyzed with at-home consumer kits exceeds more than 12 million, according to global industry estimates. 

DNA is the long molecule that contains our genetic makeup and dictates how we are built, how we grow, and how we develop. 

Recent data prove that commercial DNA analysis is the next big thing in personal assessment—and for good reasons. 

DNA analysis shows you your ancestry and details of your past, as well as gives information that will help with your present life and give you cues on how you can optimize your future. Some DNA analysis services can even tell which nutrients or which diet works best for a person’s genetic makeup—this study of genetics and how it affects nutrition is called nutrigenomics.

DNA analysis innovation

Filipinos can now take advantage of this innovation as life insurer Pru Life UK offers myDNA Pro Program. This service uses nutrigenomics to help you discover how you respond to food based on your genetic profile. This information will give you an idea on why a popular diet that works for your friend does not work for you, or why your sibling, who barely does any exercise, can be skinny while you have to consistently workout to keep the flabs away. 

From left: Pru Life UK senior vice president and chief actuary Francis Ortega, Bok Santos, Rachel Alejandro, Prenetics chief executive officer Danny Yeung, Liza Soberano, Pru Life UK president and chief executive Antonio De Rosas, and Pru Life UK senior vice president and chief marketing officer Allan Tumbaga 

The myDNA Pro Program analyzes genetic variations that affect individual nutritional needs, sensitivity to certain nutrients, and fitness traits. Specifically, it can detect factors such as sensitivity to alcohol, gluten, or caffeine; appetite control; and injury risk. It also provides your ideal method of preventing diseases like hypertension, diabetes, and cardiovascular disease. 

In summary, the myDNA Pro Program gives you a picture of your general well-being and provides tailored advice that leads you to a healthier life. 

Becoming your best self with total health and protection

In fact, Pru Life UK’s newest endorser Liza Soberano took the personalized approach of myDNA Pro to guide her diet and workout plans. 

DNA analysis starts with a simple saliva swab. The sample is then sent to Prenetics, the leading genetic and health testing company in Southeast Asia, where a team of scientists and registered dieticians decode your genetic makeup. 

After the analysis, the user receives the following within 10 business days: a detailed personalized health risk and nutrigenomics report, and an exclusive 12-month access to myDNA Pro mobile app where the user can set health goals, find recommendations based on his DNA, record his food and calorie intake through a photo diary, chat-on-demand with a health coach, and follow a 16-week lifestyle intervention program. 

“The myDNA Pro will help our consumers achieve a healthy life in the most personal way and encourage them to take control of their well-being today and beyond,” said Pru Life UK chief marketing officer and senior vice president Allan Tumbaga. 

The myDNA Pro Program is bundled with the company’s eligible insuravest or investment-linked life insurance products including PRUlink assurance account plus, PRUlink exact protector, and PRUlink elite protector. 

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