GMA Network sustained its lead in the nationwide television ratings competition in the first quarter of 2018 based on the latest data from Nielsen TV Audience Measurement, the industry’s widely-trusted ratings service provider.
From January 1 to March 31 (with March 25 to 31 based on overnight data), the Network posted an average of 42.1 percent total day people audience share in the National Urban Television Audience Measurement (NUTAM), which was 3.5 points ahead of ABS-CBN’s 38.6 percent.
GMA continued to lead in NUTAM’s morning block with a people audience share of 40.5 percent versus ABS-CBN’s 35.6 percent, while maintaining its strong performance in the afternoon block with 46.2 percent as against its rival’s 36.2 percent.
The Kapuso Network likewise won across all day parts in its bailiwicks, Urban Luzon and Mega Manila, which respectively account for 72 and 59 percent of all urban viewers in the country.
In Urban Luzon, GMA posted a total day people audience share of 47.4 percent versus its competition’s 32.4 percent.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.
In 2017, Nielsen TV Audience Measurement increased its client pool to a total of 41 clients/subscribers consisting of 12 local TV networks including TV5, Aksyon TV, CNN Philippines, Net 25, Solar Entertainment Corporation, Viva Communications Inc., among others; 5 regional clients; 2 blocktimers; 21 agencies (18 media agencies, 2 consulting agencies, 1 digital agency); and 1 advertiser.
With official data from January to March 24, the GMA consistently ruled in Mega Manila with a 50.3 percent total day people audience share while ABS-CBN only picked up 28.5 percent.
News magazine program Kapuso Mo, Jessica Soho (KMJS) remained the most watched GMA show nationwide in the first quarter and was followed by primetime drama series Kambal, Karibal. Joining them in the list of top-rating programs in NUTAM were Magpakailanman, Super Ma’am, Pepito Manaloto, 24 Oras, Sherlock Jr., All-Star Videoke, Daig Kayo ng Lola Ko, Ika-6 na Utos, 24 Oras Weekend, The One That Got Away, Sirkus, My Korean Jagiya, Imbestigador, Eat Bulaga, and Tadhana.
The network also dominated the lists of top-rating programs in both Urban Luzon and Mega Manila respectively claiming 21and 24 spots out of the top 30 shows, respectively.
Meanwhile, viewers should also watch out for the Kapuso Network’s hottest program offerings this summer.
Soon on GMA Telebabad will be the Network’s much anticipated series The Cure featuring a powerhouse cast topbilled by Jennylyn Mercado, Tom Rodriguez Jaclyn Jose, Mark Herras, LJ Reyes, and Ken Chan, among others.
Set to premiere in May is the romantic comedy series Inday Will Always Love You, which sees the return of Barbie Forteza on primetime. Joining her are Kapuso hunks Derrick Monasterio and Juancho Trivino.
Mikee Quintos will team up once again with Kate Valdez in the upcoming family drama Extraordinary Love featuring newcomer Jo Berry. Playing a very special role in the series is Superstar Nora Aunor together with Cherie Gil.
On the other hand, Julie Anne San Jose returns to the small screen through the musical romantic comedy series My Guitar Princess with heartthrobs Gil Cuerva and Kiko Estrada.