Koko seeks lower costs for political ads

Senate President Aquilino “Koko” Pimentel III filed a proposed measure which seeks to lower the costs of political advertisements.

In his Senate Bill No. 1777 he filed April 4, Pimentel recommended that political ads for television should be 50 percent lower.

He also said political ads for radio and print ads should be reduced by 30 percent and 20 percent respectively, compared to the average rates charged to their most favored advertisers during the first three quarters of the two calendar years preceding the elections.

“Article II, Section 26 of our Constitution provides that the State shall guarantee equal access to opportunities for public service,” he said.